Graphic Design
Samhita Yoga
The logo is for an online Yoga class. The motto is to make people feel self reliant and realise the strength within.
Year :
2023
Industry :
Graphic Design
Project Type :
Brand Identity
Project Duration :
2 months
Problem :
Samhita Yoga is an online yoga class founded with the intention of making yoga accessible, personal, and meaningful for individuals seeking physical and mental well-being. Unlike commercial fitness platforms, the practice focuses on building genuine connections between the teacher and students while promoting self-awareness and mindfulness.
The challenge was to create a visual identity that communicated these values and differentiated the brand from conventional yoga businesses.
Solution :
The solution was to develop a cohesive brand identity rooted in simplicity, harmony, and intentionality. Through the creation of a logo, typography system, color palette, and branded applications, the identity was designed to evoke calmness and trust while maintaining a contemporary visual appeal.
The visual language balances minimal aesthetics with subtle references to mindfulness and inner connection, creating a recognizable and versatile brand presence.
Challenge :
The primary challenge was translating an intangible experience such as mindfulness and self-awareness into a tangible visual system. It was important to avoid clichés commonly associated with yoga branding while ensuring the identity remained approachable, authentic, and adaptable across both digital and physical touchpoints. Finding the right balance between modernity and spirituality required multiple explorations and refinements.
Summary :
Samhita Yoga is a brand identity project that explores how thoughtful design can communicate wellness, balance, and self-discovery. By combining minimal visual elements with a clear and consistent identity system, the project creates a calm yet distinctive brand experience that reflects the philosophy and values of yoga practice.
More Projects
Graphic Design
Samhita Yoga
The logo is for an online Yoga class. The motto is to make people feel self reliant and realise the strength within.
Year :
2023
Industry :
Graphic Design
Project Type :
Brand Identity
Project Duration :
2 months
Problem :
Samhita Yoga is an online yoga class founded with the intention of making yoga accessible, personal, and meaningful for individuals seeking physical and mental well-being. Unlike commercial fitness platforms, the practice focuses on building genuine connections between the teacher and students while promoting self-awareness and mindfulness.
The challenge was to create a visual identity that communicated these values and differentiated the brand from conventional yoga businesses.
Solution :
The solution was to develop a cohesive brand identity rooted in simplicity, harmony, and intentionality. Through the creation of a logo, typography system, color palette, and branded applications, the identity was designed to evoke calmness and trust while maintaining a contemporary visual appeal.
The visual language balances minimal aesthetics with subtle references to mindfulness and inner connection, creating a recognizable and versatile brand presence.
Challenge :
The primary challenge was translating an intangible experience such as mindfulness and self-awareness into a tangible visual system. It was important to avoid clichés commonly associated with yoga branding while ensuring the identity remained approachable, authentic, and adaptable across both digital and physical touchpoints. Finding the right balance between modernity and spirituality required multiple explorations and refinements.
Summary :
Samhita Yoga is a brand identity project that explores how thoughtful design can communicate wellness, balance, and self-discovery. By combining minimal visual elements with a clear and consistent identity system, the project creates a calm yet distinctive brand experience that reflects the philosophy and values of yoga practice.
More Projects
Graphic Design
Samhita Yoga
The logo is for an online Yoga class. The motto is to make people feel self reliant and realise the strength within.
Year :
2023
Industry :
Graphic Design
Project Type :
Brand Identity
Project Duration :
2 months
Problem :
Samhita Yoga is an online yoga class founded with the intention of making yoga accessible, personal, and meaningful for individuals seeking physical and mental well-being. Unlike commercial fitness platforms, the practice focuses on building genuine connections between the teacher and students while promoting self-awareness and mindfulness.
The challenge was to create a visual identity that communicated these values and differentiated the brand from conventional yoga businesses.
Solution :
The solution was to develop a cohesive brand identity rooted in simplicity, harmony, and intentionality. Through the creation of a logo, typography system, color palette, and branded applications, the identity was designed to evoke calmness and trust while maintaining a contemporary visual appeal.
The visual language balances minimal aesthetics with subtle references to mindfulness and inner connection, creating a recognizable and versatile brand presence.
Challenge :
The primary challenge was translating an intangible experience such as mindfulness and self-awareness into a tangible visual system. It was important to avoid clichés commonly associated with yoga branding while ensuring the identity remained approachable, authentic, and adaptable across both digital and physical touchpoints. Finding the right balance between modernity and spirituality required multiple explorations and refinements.
Summary :
Samhita Yoga is a brand identity project that explores how thoughtful design can communicate wellness, balance, and self-discovery. By combining minimal visual elements with a clear and consistent identity system, the project creates a calm yet distinctive brand experience that reflects the philosophy and values of yoga practice.